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Reviewer & Author

Christian Tanner

Owner & Founder, Nava Media

Christian Tanner founded Nava Media in 2021 after his own road through mental health struggles, which began in 2017, reshaped what he wanted his work to mean. Since then he has led more than 300 marketing campaigns exclusively for addiction treatment centers and outpatient mental health clinics, managed over $1 million in ad spend, and helped generate more than $10 million in client revenue.

His work spans Google Ads and LegitScript navigation, SEO and generative engine optimization (GEO) for treatment websites, admissions response systems, and ImpactEngine AI, the platform Nava Media built to give centers CRM, AI voice agents and PHQ-9/GAD-7 outcome tracking in one place.

Christian reviews every guide in The Census Playbook before publication and re-reviews the library on a quarterly cycle.

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Editorial standards

Every guide in The Census Playbook is written by the Nava Media team from direct campaign experience, then reviewed by Christian Tanner before publication. We do not publish invented statistics. Where numbers appear, they come from our own client work (labeled as such) or from named external sources with links. Where the honest answer is a range or "it depends," we say so and explain what it depends on.

Guides carry a visible updated date. The library is re-reviewed quarterly, and any guide made inaccurate by platform policy changes (Google, Meta, LegitScript) is corrected or withdrawn.

The Census Playbook is educational content for treatment center operators. It is not clinical guidance and it is not a substitute for legal or compliance advice. If you or someone you love needs help now, call or text the 988 Suicide & Crisis Lifeline, or visit findtreatment.gov.

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