Who We Are What We Do Census Playbook FocusFlow Book a Roadmap Call
What we do

Six disciplines. One system. Zero handoffs.

Most centers stitch growth together from a paid-ads vendor, an SEO freelancer, a CRM consultant and hope. We run all of it as one engine, because an admission is never one channel's work.

01 / GOOGLE ADS MANAGEMENT

The fastest lever on call volume.

When a family searches "detox near me open now," the top of that page is decided by auction, and by craft. We run Search, Display and Performance Max tuned to admission economics: bidding by level of care, payer mix and time of day, with landing pages built to hold someone in crisis.

  • Campaigns structured by level of care, because detox bids differently than IOP
  • LegitScript-aware account builds and policy navigation
  • Call tracking wired to admits, not just clicks, so we optimize on what fills beds
  • Landing pages written for the 2am searcher, tested relentlessly
DetoxResidentialIOP
Campaign · Detox · Non-Brand SiloLive
Calls this month142▲ 38%
Cost per admission$1,239▼ 22%
Admissions attributed11▲ 4
02 / AI & SEARCH ENGINE OPTIMIZATION

Cited by AI. Ranked on Google.

Families now ask ChatGPT and Gemini before they ever open Google, and AI Overviews answer above the first organic result. We practice both crafts: GEO (generative engine optimization) that makes your center the answer AI gives by name, and SEO that wins the map pack and the rankings.

  • Entity, schema and citation work that makes AI engines trust you
  • Level-of-care and city pages that answer real questions, never thin content
  • Local SEO: map pack, reviews velocity, GBP optimization
  • Content clusters that compound: every month builds on the last
Every levelCompounds over time
Visibility · Google + AI EnginesTracking 214 terms
residential treatment center tampa#1
detox that takes aetna florida#2
what comes after inpatient rehab#1
evening iop near me#6 ↑
ChatGPT: "best rehab near tampa"CITED
AI Overview: "how to choose a detox"CITED
03 / SOCIAL MEDIA ADVERTISING

Reach them before the search.

The worried mother scrolling at midnight. The professional whose drinking has quietly crossed a line. Social advertising reaches people who haven't typed a search yet, with creative that leads with dignity and hope, not rock bottom. It fills the top of your funnel while search harvests the bottom.

  • Meta campaigns built around family decision-makers and self-referrers
  • Compliance-safe creative and targeting for the treatment vertical
  • Retargeting that follows up gently, never creepily
  • Alumni and aftercare audiences that keep your continuum full
ResidentialPHP / IOPSober Living
Creative · "You haven't lost them yet"Meta · Active
My son won't talk to me about it anymore. I don't know what I'm allowed to say.COMMENT · 11:38 PM
You're allowed to say all of it. Our family program starts before your son ever walks in. Talk to someone tonight, no commitment.RESPONSE + FAMILY GUIDE SENT · 11:39 PM
Cost per qualified family lead$63▼ 31%
04 / SOFTWARE & AUTOMATION

Meet ImpactEngine AI, your all-in-one growth platform.

Most centers run growth on a pile of disconnected subscriptions: one tool for the CRM, another for texting, another for call tracking, another for the landing page, and a spreadsheet holding it together. Leads slip through the seams and nobody can see the whole picture. ImpactEngine AI is the one platform that replaces the pile, purpose-built for treatment centers.

It also runs the side of growth most software ignores: your Referral Network. List every referral partner, document what comes in and what goes out, and let ImpactEngine email the referring partner automatically when their client reaches 30 days. The relationship gets tended without anyone remembering to do it.

Everything that turns a click into an admission, in a single login:

  • Lead management
  • Sales & admissions pipelines
  • Call tracking
  • Calls & two-way SMS
  • Landing page builder
  • Live dashboards
  • PHQ-9 & GAD-7 outcome tracking
  • Referral Network & partner tracking
  • Automation workflows
  • Reporting & attribution
  • Missed-call textback
Plan 2Plan 3
Included in our Plan 2 and Plan 3 engagements. Consolidating onto ImpactEngine AI often saves centers $400+ per month in software costs and lifts admission rate by making sure no lead goes unworked.
ImpactEngine AI · One platformReplaces the pile
Point tools replaced6+one login
Software cost saved$400+/motypical
Median first response8 sectextback
Leads that go unworked0↑ admit rate
Referral partner updatesAutomaticat 30 days
05 / EMAIL & SMS FOLLOW-UPS

The admit is rarely the first call.

Families call three centers, then go quiet for four days while fear and logistics fight it out. Most centers lose the admit in that silence. Our sequences hold the family close: answering the questions they're afraid to ask, keeping your center present without pressure, and re-opening the door the moment they're ready.

  • Nurture tracks per level of care and per audience: parent, spouse, self
  • SMS timed to decision windows, written with clinical sensitivity
  • Alumni and aftercare campaigns that fill step-down programs
  • Newsletter and reputation flows that compound referrals
ResidentialPHP / IOPAlumni
Sequence · Family · Day 3 silenceSending
Hi Sarah, no pressure at all. A lot of families pause right here. If it helps, here's the guide on what the first 72 hours actually look like for him. We're here whenever you're ready.SMS · DAY 3 · 10:15 AM
Thank you. Honestly this week has been a lot. Can we talk tomorrow around noon?REPLY · 2 HRS LATER
Re-engaged after silence41%of stalled families
06 / OUTCOME TRACKING · IMPACTENGINE AI

Proof your program actually works.

Marketing fills the beds. Outcomes keep them full. ImpactEngine delivers PHQ-9 and GAD-7 assessments automatically at intake, through treatment and after discharge, then scores and trends them, so you can show families, payers and referral partners the thing that matters most: people get better here.

  • PHQ-9 and GAD-7 delivered by SMS or email at the intervals you set
  • Scored and trended automatically, with no clinician data entry
  • Program-level dashboards ready for payer and referral conversations
  • Real outcomes data that becomes your most persuasive marketing asset
Every levelPayer conversationsAlumni follow-up
Outcomes · Residential cohort · Q2Auto-collected
Avg PHQ-9 · intake → discharge18 → 6▼ 67%
Avg GAD-7 · intake → discharge15 → 5▼ 67%
90-day follow-up response rate74%via SMS
Assessments collected this quarter6120 entered by hand
"You're the only center that showed us numbers. That's why our EAP sends people to you now."REFERRAL PARTNER · QUARTERLY REVIEW
Put the system to work

Which of the six is your weakest link?

Bring us thirty minutes and we'll show you, with your own market's data.

Get Your Customized Roadmap